marketing mix

英 [ˈmɑːkɪtɪŋ mɪks]

美 [ˈmɑːrkɪtɪŋ mɪks]

n.  营销组合(即产品特征、价格、广告宣传方式以及营销地的组合，公司可调整这些项目以实现其营销目标)

BEC经济

牛津词典

noun

• 营销组合（即产品特征、价格、广告宣传方式以及营销地的组合，公司可调整这些项目以实现其营销目标）
  the combination of the features of a product, its price, the way it is advertised and where it is sold, each of which a company can adjust to persuade people to buy the product

柯林斯词典

• N-SING （为推销某项产品或服务而推行的)营销组合,综合营销策略
  A company'smarketing mixis the combination of marketing activities it uses in order to promote a particular product or service.
  1. The key focus of the marketing mix will be on price and distribution.
     营销组合的重点将放在价格与配送上。

双语例句

• New historical forms and opportunities emerging under the common use of marketing mix strategy is particularly worthy of study and reference.
  新的历史形式与机遇下采用新兴的常用营销组合策略尤为值得研究与借鉴。
• The shift of emphasis in marketing from within the firm to outside the firm is also the evolution and development process of the center of marketing mix from seller to buyer.
  摘要市场营销的重心从企业内部向外部转移的过程，也就是营销组合从以卖方为中心向以买方为中心的发展演化过程。
• Based on the social responsibility of high-tech enterprise marketing mix model innovation research
  基于社会责任的高科技企业营销组合模式创新研究
• Research on Marketing Mix Strategy of E-payment Business for Agricultural Bank of China
  中国农业银行网上支付业务营销策略组合研究
• Analyze the marketing strategy of an organization of your choice and identify the key success factors or indicators in the marketing mix and the activities of an organization.
  分析您公司的营销战略，并解析在您组织组合营销活动中的关键成功因素和指标。
• No matter how sophisticated and well-thought out the other components of the marketing mix are, the company's fortunes will rise or fall on the effectiveness of its distribution policy.
  无论多么复杂和深思熟虑的营销组合的其他部分，该公司的命运将上升或下降其分配政策的有效性。
• Place, product, promotion, and Price-the4 Ps of marketing-must be integrated and coordinated in order to bring about the most effective marketing mix.
  地点、产品、推销和价格营销中的4个P必须是一个有机的整体，并且互相协调，以使综合营销取得最效益。
• Promotion The fourth element in the marketing mix is promotion.
  促销营销组合中的第四个要素是促销。
• Research on Marketing Mix Tactics of SPD Bank's E-banking Business
  上海浦东发展银行电子银行业务营销组合策略研究
• Study on Marketing Strategies for China Life Insurance Co., Ltd., Anhui Branch Based on 4V Marketing Mix
  基于4V理论的中国人寿安徽分公司营销策略研究